Like many on Dec. 3, I snuggled up in my bed with my 100 calorie bag of popcorn to watch the 2008 Victoria’s Secret Fashion Show on CBS. As always it was a vision of sparkles, hot bodies and sexy sexy lingerie. With supermodels dressed in next to nothing plus angel wings, what’s not to love?
From the debate of which models will appear in the show (Heidi Klum, Adrianna Lima) to the $5 million 2008 Black Diamond Fantasy Miracle Bra, this show is the most exciting time of the year for the lingerie lovers of America (both women and men alike). And a time for a major brand push for Victoria’s Secret right before the holidays.
PR PR PR
Public relations is always in the air (and in my head!), and I’m sure it’s no coincidence that the fashion show is aired on 22 days before the holiday and is hyped up right before Black Friday. Obviously, the Victoria’s Secret PR people are no dummies and have perfectly crafted the show to cater to the holiday shoppers.
“The theme of the show is a return to glamour,” said company CEO Sharen Turney. “Victoria’s Secret is about sexy and the new sexy is glamorous for this season.”
The show was nothing if not sexy, and it definitely gave the men and women of American something to lust over for the season.
What did you think of the 2008 Victoria’s Secret Fashion Show? Was it really a return to glamour or do you think it was just another version of sexy?